Thank you for 25 years!

This year, Love & Piste marks a magnificent milestone: 25 years of bringing style, performance, and passion to the slopes, from starting out with a small shop offering skiwear for the whole family, to becoming a go-to destination for winter sports enthusiasts, who seek more than just a generic range of clothing.

And all of this was before the advancement of the internet and online websites!

Fast forward 25 years, we have witnessed and adapted to many changes both in retail and the ski industry itself, but our core values have remained constant, as our team use their in-depth knowledge and genuine enthusiasm to hand-pick brands & products that excel in both function and fashion, combined with a mission to provide a personal and dedicated service, both in our shop and now here on our website.

During this time the business has also seen a change of ownership, an established website, a new location, and the addition of an in-house coffee shop, offering freshly ground coffee & delicious hand-baked cakes from local independent bakers, thus supporting other local businesses.

Open all year round, our coffee shop has now become a firm favourite in its own right, not only with shoppers, but particularly with cyclists as they arrive on their epic weekly rides and browse the newly established range of cycle wear which includes our own brand of cycling jerseys.

As we look to the future, we are proud to shout about an independent business that has not only been around for 25 years, but has survived many changes (including a pandemic!) and wish to send out our heartfelt appreciation and thanks to all our customers, past & present, and say we look forward to many more shared adventures!

Julie & The Team x

PS (Please take a look around our website, and take advantage of our 25% OFF with the discount code: WOW25 which can be used on any items not already on sale).